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Search Engine Optmization
The main goal of optimising a website is to increase rankings on search engines and drive more traffic to your website. This isn’t a simple process and it isn’t just about getting backlinks from a high ranking website or inserting keywords into the text.
It is very complex procedure and if you get it wrong you could get penalised which could be very detrimental to your ranking. To get SEO right you need a combination of factors. SEO can fall into 3 types On page SEO, Off page SEO and Black Hat.
On Page SEO scale
Let’s look first at what exactly On Page SEO means. On Page SEO is sometimes called “on-site SEO” and refers to optimising the various parts of a website which affect search engine rankings. Some of the key factors involved here include:
- Title Tags
- URL structure
- Images Alt Text
- Page loading speed
- Page content
- Internal Links
The main purpose of on-page SEO is to ensure that the website can not just be read and understood by potential customers but also by the search engine bots too. If your site has excellent on-page SEO it is possible for the search engines to index the web pages easily, allowing them to gain a quick understanding of what the site is all about and to navigate the content and structure of the site easily so your site can be ranked accordingly.
How Can We Help With On-Page SEO?
Our team of SEO experts will look at your website and see which areas are ripe for improvement. We will make sure that your website has fully optimized titles, headings and descriptions with correct URL structures. We will also make sure that your website is user friendly with easily understandable, easy to read text formatting.
Complete On Page SEO
We will also ensure that your website’s pages are fast loading. Evidence has shown that if a page takes longer than 3 seconds to load the bounce rate increases dramatically. No company can afford to lose potential visitors, conversions and sales by having a slow loading website, and we’re here to make sure that all of your customers get to see your products and services quickly and effectively. We also ensure that your site has been mobile optimised to make it accessible to the widest possible audience. Back in 2015 it was revealed that more Google searches were carried out on mobile devices like tablets and smartphones than on desktop PCs, and in 2016, mobiles overtook PCs as the most commonly used way of going online. It therefore goes without saying that having a website which can be viewed seamlessly on the smaller screen of a tablet or smartphone is vital to the success of your business. Today’s consumers are more demanding than ever before and if they aren’t able to visit your site and buy your product or service from their mobile you’re losing out on valuable revenue. Our team of experts are specialists in the field of mobile optimisation, and we will make sure that every element of your site works perfectly regardless of the device that your customers are using.
IT GOES ON
However, it doesn’t stop there. The content of your website is also very important. Not only is it essential to have web content that markets your products and services to their best advantage but it also needs to be entirely unique. If the search engine robots detect copied text your site can be penalised which has extremely negative consequences for your SEO strategy. Our team of Search Engine Optimisation experts will check that all of your website’s content is unique and hasn’t been used elsewhere. We will also ensure that keywords have been used in your content to its best advantage to drive up traffic to your site, with all external links thoroughly checked to ensure that there are no broken links or links to bad sites. Finally, we will also check out your competition and with your target market in mind, we will use our cutting edge tools to help you to find the keywords which will be most beneficial to you. We will then use this information to inform our SEO campaign so that your website can be fully optimised for maximum online exposure.