Google Pay Per Click
PPC or PayPerClick is an effective marketing strategy which is in use by many businesses today, however knowing how to harness its power is something that is best left in the hands of experts. We Getting PPC marketing right can be surprisingly difficult, but we are here to help you to utilise PPC to your company’s advantage to increase your reach and boost your revenue.
What is Pay Per Click
PayPerClick, or PPC for short, is a type of online marketing strategy which sees advertisers paying a fee every time someone clicks on their advert. In basic terms, it is a way in which you can buy website visits instead of earning them in an organic way. There are several types of PPC, however the most popular has to be search engine advertising. This enables those advertising their goods or services to bid for advert placement in the sponsored links of the search engine, so that when a visitor searches for keywords relating to what their business offers their advert appears in the results’ top spot.
Appearing at the very top of the listings increases the chances of visitors clicking on the advert, and whenever the visitor is then sent to the company’s website, the brand pays a fee to the search engine. Although some people are put off by the idea of having to pay a fee, the amount is small and in most cases, the visit is well worth it since the sale will allow a profit to be made..
Difference Between Organic Search And PPC?
Both organic search and PPC form key elements of any successful marketing strategy, however there are some major differences between the two.
Organic Search Is
- Effective when optimisation is perfected
- Only able to boost your site to the middle of the search engine page
- Slower to achieve results
- Effective as long as the correct keywords are chosen and the right amount paid
- Able to get your site right to the very top of the search engine page
- Fast to achieve results
While there are several key differences between the two types of marketing strategy, the primary message that all companies which want to have the most successful approach to their online presence is that both organic search and PPC have a vital role to play. While PPC brings speedier results, well executed SEO for organic search ensures long lasting success.
Google AdWords – The PPC Model
Google AdWords is a platform which enables companies to make adverts which appear on Google properties such as their search engine. Operating on a PPC model, Google chooses an AdWord advertiser to appear in its top advert space based on several factors including keyword relevance and quality, and since Google is the top choice of search engine among companies’ potential customers it is vital to take all of the essential steps to ensure a successful PPC marketing campaign. A major element of this is keyword research – a time-consuming but vital task. Since any PPC campaign is constructed around the use of keywords, this is a task that cannot be done only once and forgotten about. Instead, it is something which needs to be done on a regular basis to ensure that as much traffic as possible will be driven to your site.
The keyword list must be relevant, exhaustive and expansive in order to be as effective as possible, and we can help with this challenging and ongoing task. Thanks to our expertise in the field, we can pinpoint all of the short and long-tail keywords that are most relevant to your business so that your PPC campaign can achieve maximum results.
Using Online Marketing To Your Advantage
As experts in the industry, we know how best to include PayPerClick marketing within a comprehensive and successful campaign. We can utilise the benefits of PPC to your brand’s best advantage without overlooking the other key elements of organic SEO. By using a two-pronged strategy to harness both approaches in tandem, we will ensure the success of your strategy and bring your brand to your target audience through all available channels, expanding your reach and increasing conversions.