There’s no doubt that Google is the largest search engine in the world, with almost 93 per cent of the global market share. This provides businesses with the opportunity to advertise their services and/or products to a wide variety of customers, without any glaring difficulties or hiccups. However, one of the current ongoing debates that have been going on for a long time involves – whether you should opt for SEO or SEM. Even though both techniques are used to drive traffic to websites and reach customers, the method in each of the two works is extremely different.
In this comprehensive blog post, we’ll be taking a deeper look into the similarities and differences between SEO and SEM, so that you can have a better idea of which one is the better option.
What Do You Mean By SEO & SEM?
According to a professional SEO company in Birmingham, SEO or Search Engine Optimisation can be defined as the process of optimising your entire website, so that you can enhance its visibility for all relevant searches made by users.
SEM on the other hand stands for Search Engine Marketing or otherwise known as ‘pay per click.’ It’s defined as the process of paying search engines (like Google), to enhance the visibility of your website according to the relevant searches made by users.
Therefore, both SEO & SEM have the same goal of increasing the visibility of your website using search engines.
The Similarities Between SEO & SEM
Apart from the above-mentioned similarity, the other similarities that exist between SEM and SEO are:
The Differences Between SEO & SEM
SEM, also known as paid ads, tend to show above organic listings and sometimes even below them. They can be detected by their ‘AD’ monikers which are attached beside the website links. It should be known that only one advertisement will be shown at a time per search result when a user searches about your company.
According to an SEO agency in Birmingham, since SEO is known as organic results, they tend to show below the search engine results and thereby take up more space on the search engine results page. At the current moment, you can easily rank multiple pages on your website using a single keyword. However, Google is working towards limiting the number of organic results to one per company.
Apart from keywords, SEM helps you target users by the following metrics:
Alternatively, with SEO, you can target users via keywords only (as of the current time).
If you want to know more about our competent & reliable SEO services, be sure to contact our SEO specialists today.