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Search Engine Optimization Birmingham
When it comes to technical SEO in Birmingham, you can depend on us and our expertise in this area. The main goal of optimising a website is to increase rankings on search engines and drive more traffic to your website. This isn’t a simple process, and it isn’t just about getting backlinks from a high ranking website or inserting keywords into the text.
It is a very complex procedure, and if you get it wrong, you could get penalised, which could be very detrimental to your ranking. To get SEO right, you need a combination of factors. SEO can fall into 3 types: On-page SEO, Off-page SEO and Black Hat.
On Page SEO scale
Let’s look first at what exactly On-Page SEO means. On-Page SEO is sometimes called “on-site SEO” and refers to optimising the various parts of a website that affect search engine rankings. Some of the key factors involved here include:
- Title Tags
- URL structure
- Images Alt Text
- Page loading speed
- Page content
- Internal Links
The main purpose of on-page SEO is to ensure that the website can not just be read and understood by potential customers but also by the search engine bots too. If your site has excellent on-page SEO, it is possible for the search engines to index the web pages easily, allowing them to gain a quick understanding of what the site is all about and to navigate the content and structure of the site easily so your site can be ranked accordingly.
How Can We Help With On-Page SEO?
Our team of experts in technical SEO in Birmingham will look at your website and see which areas are ripe for improvement. We will make sure that your website has fully optimised titles, headings and descriptions with correct URL structures. We will also make sure that your website is user friendly with easily understandable, easy to read text formatting.
Complete On-page SEO Birmingham
Our experts in technical SEO in Birmingham will also ensure that your website’s pages are fast loading. Evidence has shown that if a page takes longer than 3 seconds to load the bounce rate increases dramatically. No company can afford to lose potential visitors, conversions and sales by having a slow loading website, and we’re here to make sure that all of your customers get to see your products and services quickly and effectively. We also ensure that your site has been mobile optimised to make it accessible to the widest possible audience.
Back in 2015, it was revealed that more Google searches were carried out on mobile devices like tablets and smartphones than on desktop PCs, and in 2016, mobiles overtook PCs as the most commonly used way of going online. It, therefore, goes without saying that having a website that can be viewed seamlessly on the smaller screen of a tablet or smartphone is vital to the success of your business. Today’s consumers are more demanding than ever before, and if they aren’t able to visit your site and buy your product or service from their mobile, you're losing out on valuable revenue. Our team of experts are specialists in the field of mobile optimisation, and we will make sure that every element of your site works perfectly regardless of the device that your customers are using.
Technical SEO In Birmingham Doesn’t Stop There
However, it doesn’t stop there. The content of your website is also very important. Not only is it essential to have web content that markets your products and services to their best advantage, but it also needs to be entirely unique. If the search engine robots detect copied text, your site can be penalised which has extremely negative consequences for your SEO strategy.
Our team of Search Engine Optimisation experts will check that all of your website’s content is unique and hasn’t been used elsewhere. We will also ensure that keywords have been used in your content to its best advantage to drive up traffic to your site, with all external links thoroughly checked to ensure that there are no broken links or links to bad sites.
Finally, our experts in technical SEO in Birmingham will also check out your competition, and with your target market in mind, we will use our cutting edge tools to help you to find the keywords which will be most beneficial to you. We will then use this information to inform our SEO campaign so that your website can be fully optimised for maximum online exposure.
SEAMLESS TECHNICAL SEO PROCESS BIRMINGHAM
In this ever-evolving and highly competitive digital landscape, it’s more important than ever to have a strong online presence. To help businesses in Birmingham achieve that, we offer quality technical SEO services. Our seamless technical SEO process involves navigating the complex requirements and processes of technical optimisation. It also involves eliminating on-page SEO factors that hinder your organic performance.
We can create actionable SEO strategies. Contact us now to know more.
Frequently Asked Questions (FAQs)
Technical SEO refers to the improvement of the technical aspect of a website to increase the ranking of its page in the search engines. This might include making the website faster, easier to crawl etc. Technical SEO is an on-page SEO because it needs you to improve the elements of the website to get better results and ranks. Our team is one of the leading forces of technical SEO in Birmingham. Technical SEO isn’t an easy aspect, and attention to detail is inevitably required to increase the website’s rankings.
So, technical SEO is basically the process that will ensure that the website meets the technical requirements of search engines so that they can rank higher. The process is organic and therefore requires patience and hard work to get fruitful results. Some important elements are crawling, indexing and internal website structure.
While off-page SEO is about getting exposure from other channels to a website, on-page SEO requires one to optimise the website technically. The website should not lag and should be fast as people have short attention spans.
On average, 50% of people move to another website if a website doesn’t open in three seconds. This page speed aspect will take away traffic from your website faster than you know it!
One can easily test their page speed through specific software and improve on it.
Websites should have a good internal linking structure so that Google’s crawler can scan through the website, indexing everything. Search engines use robots to crawl the website; however, there are various ways to guide these robots. One can block them from certain pages; you can let them crawl a page but not show that on search results.
A website with dead links does not help its rankings. If there is a link that leads up to an Error 404 page, the user experience just gets thrown out of balance! Search engines do not like these error pages too.
There’s a lot that goes into a technical SEO audit.
Step 1 - Every technical audit starts with the crawling of your website. This helps highlight technical errors like broken links, bad quality images, low ranking pages, low ranking keywords, duplicate content etc.
Step 2 - Reviewing the SEO sitemap. The sitemap informs search engines about the pages, videos, and other files on your site and the relationships between them.
Step 3 - Checking Internal Links.
Step 4 - Testing site speed. The lower the page loading speed, the higher the bounce rate.
Step 5 - Comparing site metrics using analytics.
Step 6 - Performing a backlink audit.
At Just Web Services, we implement findings at every stage so that once the technical audit is complete, we can recrawl the website to ensure the changes are taken into account immediately, and your website’s structural integrity is improved.