Due to platforms like WIX and Shopify, launching & building an online store from scratch is easier than ever before. The platform has been made accessible to the mainstream audience for many years and it’s for that very same reason the online shopping industry is thriving.
However, building an online store is just completing a part of an equation. The real challenge is marketing your online store to your relevant customers and letting them know that your store exists out there on the internet. That’s why optimising local SEO in Birmingham is so much more important than anything else, especially if you want to spread the word of mouth across your local area. So, how can you improve your online store traffic using SEO? Let’s find out.
Suggestions For Improving Your Online Store Traffic Using SEO
Getting traffic to your online store is all about retaining those customers. Nobody wants to see their customers go back to the search results page and if there are better competitors out there, then your customers will be attracted to them.
Part of making an online store is to make it lean, clean & focused – not only for the design aspect of the website but also for the load times. In the modern-day, speed is crucial. So, if your online store has fast loading times, then you’ll be able to give your customers a better experience and even bigger chances of converting those potential customers into paying ones. And if the experience is really good, then those customers will come back shopping for more.
There are many ways you can keep the loading times of your website low. Firstly, you have to lower the usage of different apps or plug-ins on your website. Secondly, you have to resize & optimise the file sizes of the product images that you use, so that they load faster. Thirdly, you can hire a competent programmer to optimise the underlying code for the frontend & backend.
According to a well-known organisation for SEO services in Birmingham, one of the other critical things that you have to keep in perspective when increasing website traffic is the product descriptions. Both search engines, as well as customers, utilise product descriptions to learn more about the product that you’re selling on your online store. So, if your product descriptions are generic, you’ll not be able to stand out from the crowd.
Instead, you have to spend time & effort in writing proper product titles, descriptions ad meta descriptions to ensure that both customers, as well as search engines, can know well about the product you’re selling.
For more suggestions, please contact our SEO experts today.