Google is the largest search engine in the world and it’s no surprise that any change Google makes will affect the SEO industry. Every year, Google makes over 4,500 changes to their algorithm, which simply shows that the SEO industry changes very fast. While some of the fundamentals of SEO stays the same, such as building backlinks and improving your website’s on-page SEO. But, beyond the fundamentals, there’s also a whole new playing field that you have to take care of.
According to a professional service provider for SEO in Birmingham, ignoring these SEO changes can directly hurt your website’s ranking on Google. So, without further ado, let’s take a look at these minor/major SEO changes.
The Top SEO Alterations In 2021 That You Should Care About
Google has always put more importance on the loading speed of a website and includes the same in their algorithm. But, in the year 2021, they’re taking it a step further and calling it Core Web Vitals. Core Web Vitals are defined by a set of three factors that Google thinks is necessary for a proper website experience. Thus, this feature will not look at your content or backlinks, but see how users will interact with your website.
The Core Web Vitals will consist of the following factors:
Since this is a new change and most websites are adapting to the same, it’s not known whether the Core Web Vitals are affecting the website rankings. But, you can be sure that it will in the upcoming months & years.
EAT or otherwise known as Expertise, Authoritativeness, Trustworthiness – is Google’s way of seeing how much a specific kind of content can be trusted by the user.
For instance, a website can have great Core Web Vitals and nails all the SEO fundamentals. But, that doesn’t mean that the content on the website is accurate for the user to read. That’s why Google wants more signals, which will demonstrate enhanced levels of EAT. This means that the website’s reputation and the author’s expertise on the matter will showcase higher levels of EAT.
According to a professional SEO company in Birmingham, EAT can be applied to any form of content. But, Google likes to put the EAT tag mostly on health-related articles. For example, if a website’s health content is reviewed or written by a health professional, then that website will show high EAT.
And that’s just the tip of the iceberg. If you want to know more about the 2021 SEO changes, feel free to connect with us any time!