An effective PPC campaign will still require ongoing management to ensure that it remains effective in the long term. Continuous analysis of the campaign’s performance is the only way to ensure that it is achieving maximum potential, and this is another element which we can tackle on your behalf. We can add further relevant PPC keywords to expand your campaign’s reach, improve your quality score and click-through rate by dividing ad groups into more relevant smaller groups for better targeting, deactivate any under-performing keywords and refine your landing pages by modifying the calls to action and content. You can depend on our PPC agency in Birmingham to maximise the potential of your pay per click campaign so that your business can grow and thrive.